This project was very fun. Client wanted something super clean but inviting to the “artsy” culture. Originally the logo was planned for a different direction but when we sent the samples over the client chose our direction because it was a better fit.
Our client also chose all four variations of the logo to use in separate mediums. This was definitely hilarious and encouraging simultaneously. We want to know that our clients are pleased with the final product AND that the product is working for them as well.